LuxeAnalytics Real Estate Marketing Performance

LeadingRE is an international network of real estate companies from over 70 countries, handling residential properties, commercial spaces and luxury real estate. They aim to supply their members with a comprehensive set of tools to promote their listings to a global audience.

The goal of the project was to build an advanced analytics and reporting platform for their luxury real estate portfolio. The main challenge consisted in rethinking it into a self-standing platform which offers members a better user experience and significantly more metrics for tracking property performance.

The new tool allows brokers to visualize data and generate comprehensive reports on key performance metrics, such as traffic sources, impressions and visualizations for property pages, segmentations by device, currency, language etc. LuxeAnalytics also allows the tracking of visitor behavior in addition to property performance.