Accu Data is a payroll and human capital management solutions provider, serving small- to mid-sized businesses in the Tri-State area and beyond.
Though their current client base was loyal, Accu Data needed help standing out in a crowd of large competitors. One key issue was an outdated website, which made it difficult for potential clients to discover Accu Data’s unique offerings.
After auditing Accu Data’s website and their existing marketing strategies, we determined Accu Data’s cloud-based technology and dedicated, personal approach were key differentiators to highlight. We refreshed their website, not just to emphasize this new message, but to improve the user experience, with a responsive design, simpler navigation, videos and helpful resources. We also developed a strategic SEO and inbound marketing program that included informative blogs, guides, infographics and automated workflows to engage current and potential clients.