Next-Gen CMS Application Enhances Customer Experience For An Industrial Chemical Manufacturing Company While Optimizing Its Existing Technological Investments

The client is a Georgia-based manufacturer of specialty chemicals and a one-stop solutions provider for industrial and institutional markets. The company’s chemists and biologists work in tandem with the sales team to provide its customers with the product and services available in the areas of lubrication, water and wastewater treatment, food processing chemicals, material handling, dust suppression, specialty hardware, industrial safety equipment, maintenance chemicals and equipment, and expert application services.

The next-gen application aimed to: Provide its sales team a single view of all orders Offer real-time insights on product sales for demand-focused promotions Be an enterprise-grade Cloud application for anywhere access Have an omnichannel user interface to receive, process, and execute orders

To develop this bespoke solution for a seamless and contemporary digital experience, the company partnered with us . our domain expertise enabled them to expeditiously understand the company’s specific software requirements, existing data flows, and processes. A series of collaborative discussions regarding software architecture, upgrades, and enhancements needed for contemporary technology, among others, were included in the discovery phase. we integrated Microsoft Dynamics 365 into the company’s existing CRM platform for a unified customer experience. The custom integration unified all the existing platforms, such as the company’s official website, a site showcasing instructional and educational videos, and the CMS application. Leveraging our Product Engineering expertise, the company developed its foremost next-gen CMS application that was both seamless and well-integrated. The team transformed the legacy applications into a modern, scalable Cloud Native application. The enterprise-quality application was insight-driven, well-integrated, seamless, and agile. Additionally, for improved efficiency, and simplicity, enterprise-level integration of several disparate systems such as Mail Gun, Matomo, and Google Maps was done into the CMS framework. The seamless integration ensured continuous scalability, seamless performance, and reliability, thereby reducing uncertainty and risk. The robust bespoke CMS framework streamlined and simplified the company’s workflow and provided a contemporary and connected digital experience in the following areas: User Management Order Management Product Information Management Promotion Management Lead Management The software architecture was built on the PHP Laravel framework, and tools such as HTML5, VUE.JS, and CSS3 were used as the UI layer. High-Level Application Architecture By leveraging MySQL, sales-specific dashboards were created to provide valuable insights regarding monthly sales as well as active and inactive leads that helped the team expand their customer reach.