Empowering ALEXBANK To Grow SMEs Digital Economy On Azure

ALEXBANK, the leading private sector bank, decided to launch a major SME enablement initiative called SMB “Business Passport”; aiming to digitally modernize SMB business journey. We delivered the bank’s digital marketplace on Azure, providing anytime access to SMBs to a variety of value added services, website builder, information, toolkits, training materials and others. Empowering SMBs business readiness and sustaining their journey of growth flags ALEXBANK as Egypt's trusted “go-to” business and technology advisor in the banking sector and positions it as a powerful contributor in building the digital economy.

Finding the right digital partner was a challenge. The partner has to have digital mastery to provide stable, secure and a very easy-to-use solution. After all, ALEXBANK planned a huge nation-wide above and under the line launch campaign and couldn’t afford anything but highest quality initiatives. Most importantly, the partner of choice has to have passion and commitment for raising the bar to create a strong SMB segment in Egypt.

In a very short span of time, We delivered ALEXBANK, a digital SME marketplace on the cloud: www.alexbankpassport.com. To flag it as a growth prerequisite and to show the path of basic and good marketing, the solution provides a website builder tool that makes the journey of building a website a lot easier, quicker and more enticing. Using the Website Builder tool; SMBs can create their company website for free (financed through the bank) or at an extremely low cost with guided support from us who help SMB towards the completion of their online presence. In creating websites, SMEs can select among multiple industry-specific templates in both Arabic and English. The website builder tool is based on our in-house developed platform: “Webccano”.