Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
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B2C Client Increases Business By 25 In Covid-Affected Industry
Our B2C client was operating in numerous disparate systems preventing them from tracking marketing spend in a data-driven way. We put their CRM, website, landing pages, marketing funnels, and ads all in one place, HubSpot. They are now able to track their marketing spend and understand their ROI by channel. They can see the cost to acquire a customer from ads and other channels. We increased sales-qualified leads by 75% compared to 2019, which lead to a 25% increase in business bookings for them, during 2020 nonetheless.
Engineering Course For Innovation Hits All-Time High In Enrollment
Thirty students enrolled in the engineering school's innovation course for spring 2022, at course capacity, exceeding goals by 50%. A student acquisition cost of $91 per student enrolled in the course was achieved, between the $50 to $100 per student goal. Through a combination of hubspot email and facebook and instagram ad campaigns, We were able to generate a 1717% ROI for the engineering school. The US engineering school’s goal was to increase enrollment to its innovation course to 20 students—we were able to exceed goals by 50% and increase enrollment to 30 students. Using HubSpot Marketing Enterprise, we launched email and Facebook ad campaigns. The email campaign resulted in 1341 unique opens and 69 unique clicks and was attributed to eight students enrolling in the course. The Facebook and Instagram ad campaign resulted in 97k impressions, 272 clicks, and 22 students enrolling. Between the two channels, the innovation course was filled to capacity.
Gallagher Fluid Seals, Inc. is a global distributor and manufacturer of Fluid Sealing products. Gallagher represents the strongest seal manufacturers in the world, in addition to operating its own gasket fabrication facility. It is one of the very few distributors with engineers on staff to help meet clients' technical needs.
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