We work with a manufacturing company to develop their unique brand, create targeted content for specific audiences, and nurture leads through the sales process.

The client manufactures and distributes various materials that assist with product creation. Occupying a very niche industry, they serve businesses in a wide range of sectors.

In line with its vision to put customers first, El Araby Group, opted for an overhauled customer services ecosystem. We delivered the giant manufacturer a customized customer service platform. In the span of a few months, El Araby made a successful, cost-effective digital transformation of its customer services operations with increased worker productivity, differentiated market presence and amplified customer satisfaction.

After the website and inbound programs were launched, website traffic increased by 52% in just three months. The average time spent on the website increased 50%, demonstrating the site’s content proved more engaging to the audience. Most importantly, there was a 94% increase in leads for the first quarter of the inbound marketing program, compared to the previous quarter.