Kinesso is the marketing intelligence engine for IPG and its global network of marketing communications firms. By compiling multiple data streams, Kinesso profiles audiences to generate usable insights for its clients, develop plans, activate audiences, and track behaviors. Kinesso needed ways to integrate siloed technologies, increasingly disconnected data streams, and to develop a flexible platform that enabled client teams to access customized KPI dashboards and raw data to cross analyze with their own internal data. Creating a platform that could generate mass-customizable, real-time reporting required more than just a team of developers. Kinesso called us for insights and expertise in delivering a best-in-class UX for integrated data.

Making Entrepreneurship Accessible to All Our engineers collaborated with the Azlo team, and employed the five steps of Design Thinking: Empathize, Define, Ideate, Prototype and Test, to understand the full scope of the end-user’s needs, and the business challenges Azlo needed to manage to meet those needs. This approach enabled the team to identify a comprehensive framework of privacy requirements like GDPR, FinTech-specific cybersecurity for compliance with PCI requirements, along with the digital protocols for digital banking and task automation.

Delivering on a Singular Goal: To Deliver a Better User Experience. Transitioning from a broadcast company to a provider of cloud-based streaming services required a dual-path approach - maintain and improve the legacy platforms while designing and implementing a new architecture, migrating all applications to the flexible and scalable AWS platform, and adding new features. Our engineers aided in the development of new video streaming capabilities and actively improved development processes for SiriusXM by codifying best practices, automating deployment, automating the testing in support of new deployments, and installing a user-centric approach to improve the overall experience.

Maximum Performance for a Sublime Web Experience We aligned our QA process behind a quality-driven strategy that allowed our engineers to better work on the platform while ensuring a more thorough and measurable evaluation of our actions. Committed to the industry’s highest quality standards, our QA professionals make sure the product is in compliance with Forcepoint’s requirements while offering maximum performance and efficiency.